Posts Tagged ‘display’
The Benefits Of Renting A Trade Show Display
Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products. The benefits of renting a trade show display, instead of purchasing one, can be numerous for small businesses or start-ups attending their first trade show and large businesses looking to increase interest at their next show. Below are some of the reasons why renting a trade show display is a good idea.
Convenience
The convenience that renting a trade show booth provides, as opposed to buying one, can be one of the most important factors in one’s decision to rent. Renting a booth for your first few trade shows will allow you to get a feel for these shows and how much money you may be able to make by attending them. You don’t want to make a big investment in a trade show display only to find out that the trade show scene is not for you. Using a rental gives you the impact of having a customized trade show display and the convenience of not having to commit to a specific format.
Flexibility
Renting a trade show display also offers flexibility. Renting allows you to customize your display for every trade show that you attend. If you used a format that you did not care for, then for the next trade show choose a different format – the only thing you need to do is purchase the graphic panels for the new trade show display configuration.
Display rental also gives you the opportunity to experiment with the size of your trade show booth without worrying about making a big investment in a booth that may not suit your needs from one trade show to the next. You can also try out the different types of displays available, such as a pop-up displays, to see which one is easiest for you to set up and break down.
Basically, renting allows you to experiment with many different aspects of your trade show display, so that you can get a feel of what is right for you. Maybe, once you know what you want, you will then want to buy a trade show display of your own or maybe you will enjoy the flexibility of renting so much that you will continue with that option. Either way, renting, instead of making a big initial investment, will allow you to know for sure where your preferences lie.
Additional Options
Renting a trade show display may be the way to go if you are looking to augment your current trade show format. With add-ons such as literature racks and banner stands, a trade show booth can offer more visuals than just what is on the display itself. If you have a large booth space and you want to manage traffic or provide additional information, renting a display is a good choice. This can help you expand your trade show booth to create a larger, more dynamic selling environment. Plus, if you are rolling-out a new product and you don’t want to redo your main display you can feature the product on a rental display.
Cost-Effectiveness
If you are promoting a small business or start-up, then renting may be the best option for you since you may only attend a few shows a year. If you were to buy, the investment you would make would largely eat into whatever profits you earn for the year from the few shows that you do attend. Until you attend trade shows on a more regular basis, renting a trade show booth may be the most cost-effective way to go.
Considering all of these great benefits, it is easy to see why one would want to rent a trade show display, rather than purchasing one themselves. Whether you are an individual, small business, or a large company, renting a trade show display can offer you advantages that you would not otherwise have with your own display.
Mat Kelly is the president of ExhibitDEAL, the Original Exhibit Wholesaler specializing in trade show exhibits, displays and booths. ExhibitDEAL offers trade show display rentals for any of their 10- and 20-foot pop-up displays. http://www.exhibitdeal.com
Trade Show Display Panorama
Harding Creative Inc. produced this trade show booth for a show in Orlando, FL, October, 2009 www.hardingcreative.com
Cost To Rent A Trade Show Display
Establishing a solid trade show presence is an important part of the marketing plan for many companies. Trade shows can provide a great arena to promote your products, both existing and new. Attending trade shows can also help you learn about new industry trends, increase your sales, and create new contacts with important industry players.
But before you attend your first trade show, you need to have a display. It is typical for most companies to allot almost a third of their marketing budge to creating their trade show presence, which includes renting or buy a trade show display. But how much does it cost to rent a display? Could it be a better plan for your business?
What Makes a Great Trade Show Exhibit?
The best trade show exhibits give potential customers a memorable and positive view of the company. In addition, they attract potential customers and make it easier to achieve sales, while still controlling traffic to your booth and presenting a positive view of your company. Additionally a great trade show exhibit needs to stay within your budget.
Cost to Buy a Display
Before evaluating the cost of trade show display rental, you need to know what it would cost to buy a display. Custom trade show displays can retail in the neighborhood of $10,000 to $20,000 and can take about six weeks to be created. Prices are lower for simpler displays, such as about $1,000 for a simple table-top version. This upfront investment is a hardship for many new business or smaller companies and can handicap the marketing efforts of the company.
Trade Show Exhibit Rental Costs
Renting a trade show display can be a great solution for small businesses, those who have not exhibited in the past, and those who attend only a few trade shows a year. Additionally, renting a trade show display is a smart move for businesses that have double bookings, since it is only possible to have your display at one trade show at a time.
The cost of renting a trade show exhibit is about 30-40 percent the cost of owning an exhibit. So for a very basic table-top display, you could pay as little as $300. This is a significant cost savings over purchasing a display.
Other Advantages of Rental
There are several other advantages to renting a trade show display, rather than making the large initial investment of purchasing one:
- Renting provides flexibility. Renting a trade show display gives you the option to change your mind about how you want to represent your company. Perhaps you initial trade show exhibit design failed to impress customers at a recent show. If you are renting, you can make changes and end up with a better result. If you own your display, you are stuck with what you have.
- There’s less commitment associated with renting a display. Maybe you don’t know if you want to keep going to trade shows. You may find that they are not the best way for your company to market itself. If trade shows end up not being for you, you can stop renting your display. If you own your display, you are stuck with it.
- Renting may also make more sense if you are an infrequent attendant at trade shows. Some companies go to trade shows all the time, but others simply attend once or twice a year. If you are not a frequent trade show attendant, renting may be the best way for you to spend your trade show marketing budget.
Providing quality trade show display rental, display booth rental and custom trade show displays for all your trade show exhibit needs.
Exhibition Displays And More: Best Displays Is Your Complete Display Resource
Find exhibition displays that represent your company properly by using services from Best Displays for your upcoming trade show or other public event. We’re the industry’s top choice for affordable and attractive displays and are always available to assist you in creating the right product to show your company off to clients.
Best Displays has built a positive reputation for our devotion to customer service and complete client satisfaction. Over the years we’ve provided a wide range of businesses, from small start-ups to massive corporations, with exhibition displays that represent their company at its very best. Best Displays has enjoyed the opportunity to create exhibition displays for the likes of Warner Music, Rogers, Disney, XM Satellite Radio, Lego, Cogeco Cable TV and many other world-renowned companies. We continue to strive for success by bringing the highest level of quality and reliability to every job and are always ready to assist you by creating exhibition displays that exceed your expectations.
Our services cover every aspect of exhibition displays, giving you a complete resource for design, manufacture, rental and more. Best Displays is the premier option for businesses that require exhibition displays of any format. We offer design, maintenance, manufacture and more through service options that include display rentals [for all colors, sizes and types of pop-up, blueprint, frame displays and more], display shipping and storage, design work and on-site set-up or dismantling.
We supply Canada and the United States with exhibition displays that are both eye-catching and aesthetically pleasing. Best Displays is able to give you work through all types of exhibition display formats, creating products such as table-top displays, drug identification kits, kiosks, counters, banner stands, fold and stack displays, pop-up displays, flooring, golf tournament signage and much, much more. Every one of these exhibition display formats can be created or rented through Best Displays. We’re able to offer our services across the entire range of products available at our business and always guarantee that your exhibition display will arrive on time and within the budget you’ve set.
Earth-friendly exhibition displays from Best Displays also allow you to take pride in your company’s trade show product, knowing that it was created in an ethical manner. We make use of recycled and environmentally friendly building materials whenever it’s possible in order to adhere to a commitment to responsible operations. When contracting an exhibition display from Best Displays you’re able to share in our effort to improve the environment without sacrificing any product quality.
Experience an exhibition display that works for your specific needs when you contract services from Best Displays. Our designs are second-to-none and guarantee that you’re able to get noticed at the next public or trade event your business attends. Contact our friendly and knowledgeable customer support staff or stop by our website to learn more about us or to get started with an exhibition display from Best Displays now.
For more information on Best Displays and our exhibition display creation and design services, visit BestDisplays.
Best Graphics and Display is a Greater Toronto Area maker of trade show displays, and a supplier of trade show display rentals. For more information, visit
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5 Reasons Why your Next Trade Show Display Should Be a Truss Display System
With all the inexpensive popup trade show displays on the market today, particularly on the internet, suggesting spending a little more money for a larger, heavier display may sound counter -productive. The following 5 reasons will help explain why that is not so:
1) Expandability – Because most portable display truss is built in a modular fashion using easy to connect parts the display you design initially may be changed for future use. You can start with a 10′ display and at a point in future (when you’ve discovered trade show marketing works) that very same 10′ display’s modular parts can be used in a new 20×20 island that looks completely new. No popup display can do this. The modular nature of truss displays allows for replacement parts to be obtained, if needed. Most popup displays require the purchase of an entirely new display or major component for repair.
2) Utility - Because of the materials used truss has much greater utility than traditional displays. By combining modular truss parts constructed of steel the display you create from truss has load bearing capabilities. Now you can easily have weight carrying counter tops for computers or plasma screens. Our truss products even have specific plasma screen hanging hardware. Hang computer CRT’s, plasma screens or looped digital presentations right in traffic areas. None of the inexpensive popup displays you find on the internet today can do this.
3) Portability - Modular truss systems are constructed of component parts with smaller dimensions that allows them to be packed in a small enough cases to be UPS shippable. (Larger cases are available that would allow the entire displays to be packed in one case that would be shipped by truck freight if desired.)
4) Ease of Use - Modular truss systems have simple screw type connectors that allow the component parts to be assembled with the use of a simple tool (screw driver or allen wrench). Because you only put up one small piece of the display at a time it is easier to assemble for smaller people because they don’t have to lift heavy weights. Some truss now available has “snap together” components requiring no tools.
5) Appearance – This is probably the biggest advantage of truss type booths. There aren’t 100,000 of these systems out there that all have the same curved appearance. Truss systems are futuristic in their appearance, can be configured in numerous different ways to fill the same 10 or 20 foot booth space and using their load carrying capability can include items such as computers, plasma screens, actual product pedestals that the old cookie cutter booths could never do. There is nothing better than showing a prospective customer your actual product (from a product pedestal) as opposed to having them try and imagine it from a brochure.
Before you decide that spending extra money for a truss booth is not what you should do, consider this: How much are you going to spend on trade shows over the next 5-10 years (other than on displays)? For some people it may be $100,000 to $200,000. If you spend an extra $2,000 on your display, that represents from 1 2% of your total budget. The standard popup display would have to be replaced (probably) about 3 times during that period. You end up saving money in the long run and have a better, more flexible, more utilized trade show display in the process.
Bob Albright has been designing and selling trade show displays since 1982. He is the primary owner of Midland Trade Show Displays, and you can get further information about trade show exhibits by visiting the website.
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Tags: Bob Albright, display, hang, Next, Reasons, should, show, System, Trade, trade show displays, Truss, truss displays, truss products |
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5 Most Popular Display Stands And Their Functions
The use of display stands has completely changed the look and environment of the tradeshows, conferences, shopping centers and other retail and outdoor events. Now the display stands are used as the great business promotional tool. The selection of an eye-catching, attractive display stand can make the products lucrative to the customers. If you are going to join a tradeshow or a similar event, you should give much importance to display stands. You should consider the products you will display and the themes you will highlight. Here follows a discussion on several types of display stands and their functions.
Brochure display stands
In a tradeshow, the brochure display stands are very functional. If you want to display the brochures or other information about your company, you need an eye-catching, attractive brochure display stand. It is a smart as well as convenient way of showcasing your company literature to the visitors. Using a brochure display will help you keep organized all your company information and also give a professional look to your booth.
Pop up Display Stands
Pop up display stands are effective as well as easy to use display stands, which can also easily draw the attention of the visitors. If you want to draw the attention of the visitors by large display stands, then they are ideal for you. The pop up display stands usually come between 8 feet and 20 feet long. They are also available in many innovative designs. Another great advantage of the pop up display stands is that they are portable. These display stands can be packed down small and you can carry them anywhere. In this way, they are also cost effective. You do not have to buy display stands each time you join a tradeshow. You can reuse your pop up display stands.
Rotating Display Stands
If you want to quickly draw the attention of the visitors, the rotating display stand is a great option. It helps present the products or information in a professional and interesting way. This type of stand usually does not take much space as it can be placed in a corner of your booth. But wherever you place it, a rotating display stand will draw the attention of the visitors.
Banner Display Stands
In a tradeshow, people usually do not have time to visit every booth. So, you cannot expect that all the visitors of a tradeshow will visit your booth. But still you can reach most of the visitors by the banner display stands. The banner display stands, which are one of the tallest types of display stands, can be put in either side of the booth displaying the name of your company or your product. Thus, if you want to draw the attention of a large number of people, you can use the banner display stands.
Tabletop display stands
Tabletop display stands are also very popular for tradeshows. This type of display stand is smaller in size so that they can be placed on the top of a display table. They are available in various designs and colors. Tabletop display stands are inexpensive display stands.
Thus, depending on your budget, products and booths, you can select any of the above display stands.
Brian Jones writes about Display stands for more information on Display stands visit www.portabledisplaystands.co.uk/
Exhibition display stands
Exhibition display stands- best way to promote your products
Exhibition display stands play a very important role for a successful exhibition. They are available in various types, designs and styles. They are inexpensive and easy to install.
If you are taking part in an exhibition and want to promote your company’s product in best way, it is essential to choose the best marketing and advertising strategies. You need to work a lot to make your exhibition display attractive and different from the crowd of other exhibitions. Exhibition display stands are the best way of creating a different atmosphere for your exhibition.
Different kinds of exhibition display stands
There are various display stands, which can be used in your exhibition to give it a different and stylish look:
Brochure stands are the best way of presenting your product, its services and sales message to the interested buyers. Brochures, fliers and catalogues with eye-catching colors, designs and messages are in great demand now days. Brochure stands are very reasonable and easy to use. Brochure stands are durable as they are made up of metal that withstand the rigors of exhibition. Banner stands are another exhibition display stands that are used in various trade shows, exhibitions and displays. Banner stands are compact and light weighted which makes them easy to install. These banner stands are available in various styles and sizes. Graphical banners are also a good way to display the products and services of your company. Hanging displays is another way of attracting the customers even if they are far away from your booth. They are available in various styles and sizes. Some of the very common styles are triangular frame hanging display, circular frame hanging display and quad frame hanging display. Use of hanging displays makes a good impression on the potential customers and attracts them to visit your booth. Conferences, exhibitions and presentations often prefer Pop up Stands as they come in large variety and styles. Pop up stands are dynamic solution for promoting the products of your company. They are light weighted and are available at reasonable cost. Trade show truss systems provide you everything you need in a portable Truss Display, are extremely versatile, innovative, are a great value for your Trade show dollar and extremely quick and simple to set up.
Factors influencing display stands
While choosing an exhibition display stands, various factors are considered such as the size of the exhibition, re-usage of the stands and the budget. Depending on your requirements, you can choose the display stands.
What you need to have a successful exhibition
Higher efforts you make to your exhibition, higher profits you will earn. The way you present your exhibition display stand shows how creative and successful you are as a company owner. Though standing in an exhibition is not at all an easy task, but with your creative imagination, you can make your exhibition successful. You should plan about your exhibition in advance, so that you can make use of quality display stands thereby working on your advertising, marketing, and cataloging the products. This helps makes it easy for the customers to choose the best products in a hassle free way.
Thus, you must have come to know the importance of exhibition display stands and why they need to look attractive. They are the best source of increasing traffic on your booth resulting increased sales.
For more information contact Capital Exhibits for all your Exhibition displau stands www.capitalexhibits.com or call 866-730-3746
Pop Up Displays – Straight, Curved Or Custom?
As far as portable, economical exhibition display stands go, a pop up display is one of the best solutions to form an astounding exhibition or trade show display. A pop up display is extremely versatile and can be made in numerous sizes to be used in a restricted space or alternatively fill a large display area. Pop up stands also come in a variety of different models to suit different display needs. The two primary styles that are available have numerous advantages and applications to each.
Straight Pop Up Stands
Straight pop up stands are perfectly suited for back wall displays in exhibition spaces. When utilised like this they can sit out of the way, giving maximum floor space to be utilised for talking to possible clients and customers. Furniture and other display elements such as banner displays also compliment this type of pop up.
These pop ups are also best used when display area is restricted and the exhibition space needs to be used as economically as possible. Trade show furniture or literature displays can be used in the remaining space to make an inviting social environment to draw visitors to your display.
The negative aspects of having a straight stand are that they are less balanced than other models of pop up and need extra stabilising elements to provide the stability that a curved stand benefits from.
Curved Pop Up Displays
Curved stands are the most common model of pop up that most trade show display manufacturers stock. These displays benefit from better stability than straight displays because of their shape and they are also considered a more visually dynamic style of pop up. The curvature of the frame gives the exhibition area it occupies a more enclosed, self contained feel which is favourable when talking to customers as it gives a slightly more private atmosphere.
The negative aspects of a curved stand include the space it encroaches upon when it covers a wide area. The wider a pop up stand is, the more severe the curvature becomes and the more space it needs.
Custom Pop Up Stands
As well as curved and straight pop up displays, custom pop up displays can be manufactured that incorporate both of these models of display. By using adjoining or ‘ghost’ panels, a straight and a curved pop up can be fixed together, almost in a modular style, to create various different shapes that are appropriate for different uses. For example, if you have an exhibition space which is big enough to be divided into three or four sections then a few straight or curved pop ups can be joined together to create a compartmentalised arrangement that will organise your exhibition area effectively.
To summarise, the style and model of the pop up display needed all depends on what it will be used for and the area available for it. As stated, pop up stands are an extremely versatile display solution that will suit many situations and should be considered when exhibiting at any average to large sized trade show space.
For more information on banner stands and pop up stands visit the Design Matrix web site.
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Tags: Curved, Custom, display, Displays, exhibition spaces, maximum floor space, pop, show furniture, space, Straight |
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8′ TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **GRAY**
- (3) Velcro Ready Fabric Panels
- (2) Velcro Ready Fabric End Caps
- (1) Extruded Aluminum Curved Pop-Up Frame
- (2) LED Lights
- (2) Canvas Carrying Bags (Black)
Product Description
The EZ 8′ table top pop-up display is a perfect portable solution to your display needs, and comes equipped with two softshell cases for easy transport. The Gray Velcro-Receptive Front Runner Fabric is the perfect backdrop to your velcro backed graphics. Lead time is 7 business days. Call 888.315.9617 for assistance with graphic submittal.
8′ TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **GRAY**
8′ TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **BLUE**
- (3) Velcro Ready Fabric Panels
- (2) Velcro Ready Fabric End Caps
- (1) Extruded Aluminum Curved Pop-Up Frame
- (2) LED Lights
- (2) Canvas Carrying Bags (Black)
Product Description
The EZ 8′ table top pop-up display is a perfect portable solution to your display needs, and comes equipped with two softshell cases for easy transport. The Blue Velcro-Receptive Front Runner Fabric is the perfect backdrop to your velcro backed graphics. Lead time is 7 business days. Call 888.315.9617 for assistance with graphic submittal.
8′ TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **BLUE**
