Trade Show Booth

Posts Tagged ‘exhibit’

It can be difficult or impossible to know what type of display condition you will find on exhibition day, yet having the right space for your presentation style is key. Waiting to plan your presentation until the morning of the event is unwise, as you won’t have time to rehearse properly and work through any awkward elements. Likewise, preparing rigid strategies ahead of time won’t work because a change in trade show booths could make your planning worthless.

Make The Most Out Of Any Trade Show Booths

Although you cannot prepare a full presentation in advance, there are certain elements of your booth which can be formatted specifically for multiple uses. For example, a central podium or presentation area can be very useful here. Few venues have a round style where all sides of the trade show booths are exposed to the visitors, meaning that you can always count on a backdrop on one side.

However, be wary of planning too carefully. Unless you are certain of the space layout, expect just one solid wall, and assume that the rest must be open. It is better to prepare for an unfriendly exhibit design than to assume you’ll get a great layout and be disappointed when you actually set up. One wall is enough to display key items and to place some interesting media and other special effects as well.

The Advantage Of A Modular Exhibit Design

Alternatively, you could construct your booth with a modular framework. A modular exhibit design is built to be easily customizable no matter what the circumstances. These frameworks can be highly variable, ranging from free form like a single wall, or more enclosed on the sides. They can be rearranged on the spot, allowing you to adapt to the allotted space.

The biggest advantage of these trade show booths is that they remain professional looking and will never close your products off from passersby. If you find yourself in a corner position at an exhibition, but you don’t have a modular exhibit design, you have no choice but to use the design you have. You may well be forced to keep that corner closed off simply because you are not equipped to open it up – an unfortunate choice if you are on the corner of two high-traffic passages. You may even find that your exhibit design presents a blank wall to the traffic on the other side, turning potential leads away rather than attracting them. Modular trade show booths avoid this problem completely, allowing you to reconfigure as needed.

What To Do If You’re Stuck In A Bad Spot

If you find yourself with an exhibit design that just can’t work with your current strategy, there are a few things you can do to improve your situation. First, examine the layout of the trade show booths around yours. Is there some way that you can reorient yourself to make the best use of your space? Perhaps your exhibit would do better if you rotated it counterclockwise? It’s all a question of most efficient use of space.

When nothing can be done, the best option is to make up for a bad exhibit design with charisma and character. Your surrounding trade show booths may have a slightly better situation, but you can overcome that with a great staff and a tremendously energetic expression. You can be enough to attract leads to your exhibit, ensuring that your trip that day isn’t wasted.

Flooring is not one of the first things that comes to mind when thinking of trade exhibits, but it is an important aspect of the trade event world. Convention centers often have a concrete base, which can cause aching and exhaustion of the legs and feet after hours of standing and walking. Show exhibit managers and booth staff should definitely consider investing in trade show booth flooring. There are many different types to choose from, including soft varieties, Astroturf, and rollable types that can even be imprinted with floor graphics.

Soft Floors

Soft trade show exhibit flooring is ideal for booth staff who have to stand on their feet all day long. Made out of rubber, these commercial grade options are shock absorbent, lightweight, fire retardant, and can be assembled in minutes. They are waterproof, so they can be used both indoors and outdoors. These floors come with zipper-like edges so that each 2-foot by 2-foot square piece interlocks together nicely. They usually come in a wide variety of colors and wood grain styles as well.

A new type of trade show booth flooring is the re-tired rubber option. These soft floors, made from 100% recycled truck tires, are an eco-friendly alternative. Very heavy-duty, these floors also come in interlocking tiles with small, zipper-like tabs that construct a very durable system. The tiles fit together well and will not break apart even after multiple installations. The rubber tire provides a nice, soft alternative to hard concrete. Booth staff and attendees alike will enjoy how they feel underfoot.

Astroturf

If your company offers products or services that center on sports or the outdoors, consider going with artificial grass or Astroturf trade show exhibit flooring. Artificial grass is softer than concrete, offering a much more comfortable change from the norm. Companies offer Astroturf in a wide variety of styles, including short, wide blades like you would find on a sports field; longer, thinner blades (even those that are interspersed with brown blades for an authentic ‘midseason’ look); and shorter grasses like you would see on putting greens.

Rollable Floors

There are many types of trade show booth flooring that are can be rolled out. This rollable variety is available in several lengths and widths, is very easy to clean, and is durable. Made from fiberglass and urethane, they also come with an optional one fourth-inch thick pad to go underneath them.

Rollable floors can be made to look like various wood patterns and stones to create a home environment feeling. Additionally, trade show exhibit flooring can be made of rollable bamboo. This lightweight bamboo lays flat, has a waterproof non-slip backer, and comes in many different color options. Finally, exhibitors also have the option of utilizing high-resolution rollable floor graphics. These floor graphics can be custom designed to fit with your company’s offered products. It is easy for booth staff to quickly roll out these floors, and they are less time-consuming than snapping together squares.

Consider the comfort of both booth staff and attendees when deciding on trade show exhibit flooring. Soft floors, artificial grasses, and rollable types are all durable options that are more comfortable than concrete, making for a more enjoyable trade show experience.

• (3) Velcro Ready Fabric Panels
• (2) Velcro Ready Fabric End Caps
• (1) Extruded Aluminum Curved Pop-Up Frame
• (2) LED Lights
• (2) Canvas Carrying Bags (Black)

Product Description
The EZ 8′ table top pop-up display is a perfect portable solution to your display needs, and comes equipped with two softshell cases for easy transport. The Gray Velcro-Receptive Front Runner Fabric is the perfect backdrop to your velcro backed graphics. Lead time is 7 business days. Call 888.315.9617 for assistance with graphic submittal.

8′ TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **GRAY**

Successful trade show marketing requires time, energy, creativity, and money. Far too often, companies think “showing up” is the same as “showing off.” To reach your trade show goals, follow these critical exhibit design and marketing tips.

Traffic Flow: What direction do attendees enter the show hall? Is there a natural traffic flow? Position your exhibit to take advantage of the traffic flow, The 3 Second Look: Does your exhibit communicate your key message(s) within three seconds? After three seconds, an attendee will move on to the next exhibit if your message does not capture his or her attention. Consider simple, declarative text and bold, relevant graphics. Continuity/Branding: Does the exhibit match your marketing materials? Too many messages, no matter how creative, creates confusion. Safety: Is your exhibit structurally stable when filled with attendees? One small disaster can ruin a well-planned and potentially successful show. Storage: Do you have adequate storage for literature, electronics, promotional incentives, briefcases, and portable shipping cases? Do you require secure storage for valuables during and throughout the show? Finish: Is your exhibit worn or dated from one too many shows? Plan ahead before you purchase your next exhibit. Light colors show seams and damage more easily than dark colors or patterns. Glosses scratch easier than matte laminates. Budget: Does the exhibit fit your short and long-term budget? If you spend too little, you may not reach all your marketing/sales goals. If you spend too much, you may be forced to curtail your trade show program just when it is making a difference.

Seven Key Reasons Why Companies Fail To Reach Their Trade Show Exhibit Marketing Potential

A weak or non-existent exhibit marketing plan without stated goals and objectives. A casual attitude toward pre-show promotions. Well-designed promotions give attendees a reason to visit your booth. A fuzzy or ill-conceived exhibit identity and message. An exhibit marketing message that doesn’t differentiate you from your competitors. An exhibit design that hinders effective client interaction (too noisy, too cluttered, too casual or too formal) Poor booth staff etiquette that sends the wrong message to attendees and customers. Inappropriate etiquette is a common (and avoidable) mistake. Slow, ineffective, or nonexistent post-show follow-up with potential sales leads. There’s a reason they are called “sales leads” and not “sales.”

For more information about trade show or events marketing, give us a call or send us an email. We welcome the opportunity to assist you with your next event.

• (3) Velcro Ready Fabric Panels
• (2) Velcro Ready Fabric End Caps
• (1) Extruded Aluminum Curved Pop-Up Frame
• (2) LED Lights
• (2) Canvas Carrying Bags (Black)

Product Description
The EZ 8′ table top pop-up display is a perfect portable solution to your display needs, and comes equipped with two softshell cases for easy transport. The Blue Velcro-Receptive Front Runner Fabric is the perfect backdrop to your velcro backed graphics. Lead time is 7 business days. Call 888.315.9617 for assistance with graphic submittal.

8′ TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **BLUE**

• (3) Velcro Ready Fabric Panels
• (2) Velcro Ready Fabric End Caps
• (1) Extruded Aluminum Curved Pop-Up Frame
• (2) LED Lights
• (2) Canvas Carrying Bags (Black)

Product Description
The EZ 8′ table top pop-up display is a perfect portable solution to your display needs, and comes equipped with two softshell cases for easy transport. The Black Velcro-Receptive Front Runner Fabric is the perfect backdrop to your velcro backed graphics. Lead time is 7 business days. Call 888.315.9617 for assistance with graphic submittal.

8′ TABLE TOP TRADE SHOW DISPLAY POP UP DISPLAY EXHIBIT BOOTH **BLACK**

Trade Convention exhibit design is a very common term. It can cover the diverse physical screens to postures in addition to an extra paraphernalia to fill up a stall or booth in a short term version in a trade fair or trade show.

The trade show display will vary greatly in size, price and the nature complexity but all are correctly designed to symbolize the visual specific interest of the consumer. Big organizations get this trade event display to exhibit in massive conventions to attract visitors and attendants at a trade show.

The attractive display is specially made with bold images as well as catching phrases to basically lure the guests to their exhibited space for either giving away their sales pitch or promotional materials.

A display for trade event is the effective and practical means to sell, launch or rectify a misconception, make a good name and above all create an internal purchase factor.

The goal of a unique display is to increase market share, increase customers share as well as introduce new items and finally position firm’s brands and products.

The various types of trade show display can be Table Top, Table Covers, Pipes and Drape, Pop Display also called as Portable display, Modular display, Portable Hybrid display, Custome Exhibits as well as many other types.

Usually, the display is available in different sizes and configurations, which are standard. The size can vary from 10ft x 10 ft to 20 ft x 20 ft 20. However, in configurations there is a stall which is Linear, display-exhibiting booth on either side and Pensisular with walkways on the 3 sides.

In addition, there is Split Island Display where the Peninsula booth is shared with an extra Peninsula with a common back wall. There is Island Exhibit, that is virtually 20 feet. x 20 ft. and is exposed to aisles on all the four sides.

In fine, the fabulous presentation of a company’s identification for the valued customers to create it a big shot is the trade show displays.

Read more about trade show display design here: Trade {Shows|Convention|Conventions|Show|Expo|Expos|Fair|Fairs|Exhibition|Exhibitions} {Display|Exhibit} design

Companies all over the globe spend a large sum of money to advertise their business. This doesn’t guarantee that the right clientele will be exposed to these products at any given time. This is why setting up a booth at a trade exhibit is a great idea for reaching the right market, so that the right people acquire the services from the right company. The companies can provide concise information to enquirers and even offer a setting in which the potential client can get a feel for the attitude or working environment that the company in question performs under.

A lot of planning must go into these exhibits in order to get the kind of business these participants are looking for; otherwise it is just a waste of time, space and money. Clientele are always looking for as much as they can get out of every dollar they spend when acquiring a service.

There are countless ways to set up a booth: the layout, how colors are used, the placement of furniture and other key items, the location on the exhibition floor and the professionalism of the staff tending to the booth, will make a great impact on how potential clients will be attracted to a particular business.

When using graphics or images to portray their company, businesses must choose and arrange them carefully. They must represent the company and vouch for their professionalism as well, before being approached by anyone.

Colors used, aside from a company’s logo and signature colors, should complement each other and create a mood according to the dynamic of a business. Primary colors can evoke a certain mood, depending on the hue – purple gives off a sense of relaxation and meditation; using too much might put potential customers to sleep! Red can stand for action and the need to complete a task; but too much might cause those present to behave in a way that makes them seem impatient and annoyed. With careful thought and a proper balance in using the colors chosen which suit the type of business they represent, companies can wow visitors in their booths.

Some companies will offer a comfortable seating area in their booth so that prospective clients can discuss the services they seek in detail and take their time in making a decision. Some will play an eye-catching video to attract customers. Also on offer are brochures, pamphlets, samples, free consultations, even discounted services and free product demonstrations (where one can try out a product) for visitors at these exhibits.

The staff chosen to represent a business is also important to both the company and clientele. Attention must be given to what booth attendees will be wearing, how they comport themselves, the way they approach visitors, how they communicate with each other and interested parties and their level of knowledge of the product they are selling.

Exhibiting companies must also be aware of the other businesses that will possibly share a dividing space with their booths, or if competing services will surround their space and possibly obscure them. Maybe their company colors will clash with their neighbors’, causing customers to avoid that area altogether. Maybe a nearby booth plays their videos too loud, causing disruption to the other surrounding booths. There are too many possibilities to be wary of. Not only do the booths have to be individual and attractive, but companies must lure clientele towards them from the outside as well.

As soon as people walk into a trade exhibit, they are basically moving around to just see what they see. But businesses can advertise their wares by putting up eye-popping banner stands that will entice a potential customer into exploring their services. If these banners are placed strategically around the exhibition hall, they are sure to arouse the clients’ curiosity. As long as there isn’t an overkill of banners and other forms of advertisement for a business in a closed-in space such as an exhibition hall, then visitors will unconsciously steer toward it. The idea is to entice, not force, potential clients and their curiosity.

All in all, when attending an exhibit such as this kind, keep in mind how much effort and planning go into such an event. All the trade show displays set up at these venues are a key factor in businesses getting their point across and potential customers seeing that point and approaching the right company for their specific requirements. Of course, not everyone will have the same opinion on every business’ booth design; but one can certainly appreciate all the hard work behind it!

www.tradeshowmarketingtips.net Dave from Western Assurance talks about the great experience that he had when using EXHIT-IT! Trade Show Marketing Experts for upgrading their trad show display look. He also about the quick turn around time.

Product Description
Professional Trade Show Exhibit Managers Handbook

Secrets from an industry insider for running trade show displays for less!

Everyone from experienced marketing executives to novice trade show coordinators should read this guide; an easy read organized so that you capitalize on your trade show investment as quickly as possible. You’ll find notes on everything from creating the request for proposal, design review and exhibit purchase, to how-to better manage your suppliers, the unions, and exhibit in the field. No matter what your level of expertise, the tips and techniques found here will help you to locate the “fat” in your trade show budget and immediately implement proven methods to reduce your costs by 30-50%.

This is the first industry guide of its type. The book offers many tips and techniques for reducing display related running costs at each show. Reducing these costs significantly affects trade show exhibit ROI. The handbook demonstrates how to:

Purchase your exhibit with both marketing and budgeting value in mind

Run an exhibit effectively and efficiently with no surprises

Manage your display using the proven methods of industry professionals

Negotiate to get the best values and highest level of service possible

Brett Alexander Lipeles is the author and founder of Exhibit and Display Consultants. Lipeles said, I wrote this guidebook to share my experience of the past 16 years with others so they could save a large amount of dollars on the costs of exhibiting.

The running costs for storage, shipping, freight handling, electrical and set-up labor quickly add up to many times the purchase cost of the exhibit. I am currently applying each of the tips and techniques found in my book to provide a 30% or greater cost reduction for my clients at each show that they attend.

Professional Trade Show Exhibit Manager’s Handbook – Secrets from an industry insider for running trade show displays for less!