Trade Show Booth

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Trade shows are a great way to get exposure for your company and the products and services you provide. These types of events need to be carefully planned out to make sure you reach your target audience. You want to make sure that your exhibit has powerful displays that get your message across and draws people into your space.

When designing your trade show exhibit you need to plan well in advance so you will have time to get all of your graphic displays created. You should focus on a theme for your exhibit and design your displays around it. A trade show is a good time to introduce new products and to get people interested in what you do.

You want to make your exhibit professional looking and attractive to draw in new prospects. You can coordinate your displays and tables to match the colors of your company’s logo. You can also have your staff wear appropriate attire to give your exhibit an overall professional look.

You don’t have to have the biggest or flashiest trade show exhibit to attract visitors. You need to have well placed displays that let people who are passing by know what your products or services are. You can use a combination of signs, pop-up displays, marketing materials and lighting to give your exhibit a clean organized appearance.

You want your message to be loud and clear. The images and words you use in your displays are crucial to get the right visitors to your exhibit. If your message is clear and precise you will attract your target audience and make them want to learn more about your products or services.

Your trade show display needs to catch a visitor’s attention with a bold statement or a powerful image. It also has to tell them who you are and what your company does. Trade show visitors are not mind readers, you have to spell it out to them. Your displays should give the advantages or reasons a person should choose your product over your competitors.

Your display should be simple and to the point. Graphics and images can make your display stand out. If you have a website make sure it is displayed on one of your graphics. Think outside the box and be creative. You can use a variety of different types of displays to get your message out and onto the floor.

You can use table top displays, floor displays, and fold up displays to make your exhibit a place people are excited about and what to learn more. You can use literature racks to display your marketing materials. You can coordinate all your tables with table covers that have your company’s name and logo on them.

Other things that you can use in your trade show exhibit is lighting to highlight your displays and attract attention to your message. To give your exhibit an overall professional look you can use trade show flooring. Flooring makes your exhibit attractive and the flooring is cushioned to save wear and tear on your feet. You can get flooring in many different colors. There are many displays and accessories available to make your exhibit stand out from the rest.

www.getcrowds.com The success of your trade show depends on you having the right mechanism in place, that will enable your company to create the crowd, convey your message and collect leads. Find out in this video why companies depend on Sukuma Avery for their trade show events.

Marketing expert Roxanne Batson shares some of her secrets to success with trade shows.

Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products. The benefits of renting a trade show display, instead of purchasing one, can be numerous for small businesses or start-ups attending their first trade show and large businesses looking to increase interest at their next show. Below are some of the reasons why renting a trade show display is a good idea.

Convenience
The convenience that renting a trade show booth provides, as opposed to buying one, can be one of the most important factors in one’s decision to rent. Renting a booth for your first few trade shows will allow you to get a feel for these shows and how much money you may be able to make by attending them. You don’t want to make a big investment in a trade show display only to find out that the trade show scene is not for you. Using a rental gives you the impact of having a customized trade show display and the convenience of not having to commit to a specific format.

Flexibility
Renting a trade show display also offers flexibility. Renting allows you to customize your display for every trade show that you attend. If you used a format that you did not care for, then for the next trade show choose a different format – the only thing you need to do is purchase the graphic panels for the new trade show display configuration.

Display rental also gives you the opportunity to experiment with the size of your trade show booth without worrying about making a big investment in a booth that may not suit your needs from one trade show to the next. You can also try out the different types of displays available, such as a pop-up displays, to see which one is easiest for you to set up and break down.

Basically, renting allows you to experiment with many different aspects of your trade show display, so that you can get a feel of what is right for you. Maybe, once you know what you want, you will then want to buy a trade show display of your own or maybe you will enjoy the flexibility of renting so much that you will continue with that option. Either way, renting, instead of making a big initial investment, will allow you to know for sure where your preferences lie.

Additional Options
Renting a trade show display may be the way to go if you are looking to augment your current trade show format. With add-ons such as literature racks and banner stands, a trade show booth can offer more visuals than just what is on the display itself. If you have a large booth space and you want to manage traffic or provide additional information, renting a display is a good choice. This can help you expand your trade show booth to create a larger, more dynamic selling environment. Plus, if you are rolling-out a new product and you don’t want to redo your main display you can feature the product on a rental display.

Cost-Effectiveness
If you are promoting a small business or start-up, then renting may be the best option for you since you may only attend a few shows a year. If you were to buy, the investment you would make would largely eat into whatever profits you earn for the year from the few shows that you do attend. Until you attend trade shows on a more regular basis, renting a trade show booth may be the most cost-effective way to go.

Considering all of these great benefits, it is easy to see why one would want to rent a trade show display, rather than purchasing one themselves. Whether you are an individual, small business, or a large company, renting a trade show display can offer you advantages that you would not otherwise have with your own display.

I have just become a life coach in this past year. Part of my marketing plans include trade shows, and I have two coming up in September and October. I’ve got all of my brochures, and business cards, and free give aways, but I need to make my display board. I need ideas to make it professional, attractive, and attention grabbing….

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It’s no secret that there are monumental benefits to attending a trade show – exposure to a targeted audience, opportunity to express your unique selling point, generating leads and soaking up industry knowledge at seminars and discussions. But when budgets are tight, your company’s accounting department is going to want you to trim the fat a little on your trade show budget.

You can use ideas usually overlooked for cheaper transportation, plan and negotiate to get discounted room & board and get trade show booth rentals rather than purchasing trade show displays. Here are a few tips to help you keep costs down, but still create impact and get the most from your trade show experience.

Transportation

Depending on where you are traveling from, how far in advance you make arrangements and the mode of transportation you choose, you can spend a little or go over the top on this one. Obviously, you can’t control where you are traveling from, or where the conference or trade show is held. But you can plan ahead, and be open to different travel options.

As with anything else, don’t wait until the last minute to make travel reservations. Sometimes this can’t be avoided, but if you plan your trade show schedule six months to a year in advance, and make your reservations several weeks prior to the event, you can save the company hundreds of dollars.

And when planning travel, remember that the plane is not the only way go. If the event is only a couple of hundred miles away, renting a van for the group, or partnering with another company who is also attending the event, renting a charter bus and splitting the cost could be a cheaper option. Also, riding the train, which many people overlook, is an affordable option. Attendees get to sit back and relax and meals are often included in the price.

Room & Board

Conference organizers often block off a number of rooms for attendees at a motel or hotel with a discounted rate. But if you don’t have this option available to you, there are several options for keeping costs in check.

First, keep in mind the distance between the hotel or motel and the conference. Booking rooms at an economy motel 15 minutes away from the event may seem like a good idea – at first. But keep in mind the costs of taking a cab back and forth can quickly add up. And, the inconvenience of being far away from a quick change of clothes, or grabbing something you may have forgotten can cause unnecessary duress. Instead, pair employees up (make sure they are compatible so that you don’t end up with an episode of Big Brother) and have them share a room.

Second, if you know you will be attending several events over the course of the year, shop around at the different hotel chains to see what kind of special discounts they offer for repeated hotel stays. Some of them offer discounts if you sign up for a special program, or you can get free night’s stay free night’s stay after you’ve booked a certain number of nights.

Third, try getting a room at a hotel that includes a continental or buffet breakfast to further cut on expenses. And if the establishment also has a restaurant, that can save you and your team the headache and cost of going elsewhere to eat.

Fourth, and last – avoid room service if you can, as this can add unnecessary costs to your budget.

Trade Show Booth Rentals

With a trade show booth rental instead of a trade show display purchase, you can save hundreds of dollars. Your space represents the image your company wants to project to the public – and for some of your future customers, this is the first time they will be meeting you.

While you can purchase smaller trade show displays and even table top panel displays to keep costs down, trade show booth rentals are even cheaper. This is a great option for companies:
• wanting to cut costs in the short-term or long-term
• that infrequently attend trade shows
• wanting to try out a few different styles before deciding on a purchase

Before you enter into a trade show booth rental agreement, make sure you read the fine print, ask plenty of questions and understand the terms. For example, what accessories, if any come with the trade show booth? What is the timeframe for you to return the product? What are the terms for any damage incurred?

Also, make sure you look into options for enhancing your trade show booth. Banner stands, literature racks, lighting, and other accessories can drive traffic to your space, increase the generation of leads, and directly influence your bottom line.

Attending a trade show needn’t put you in the red. There are economical alternatives to what you may have done in the past. Take a look at the bigger picture, get creative, and you can plan your event on a shoestring budget without sacrificing the value of attending and participating in a trade show.

Product Description
This digital document is an article from Mississippi Business Journal, published by Thomson Gale on January 15, 2007. The length of the article is 989 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Trade show booth designs should be tied to overall marketing campaign.(EXPO 2007)
Author: Becky Gillette
Publication: Mississippi Business Journal (Magazine/Journal)
Date: January 15, 2007
Publisher: Thomson Gale
Volume: 29 Issue: 3 Page: B18(2)

Distributed by Thomson Gale

Trade show booth designs should be tied to overall marketing campaign.: An article from: Mississippi Business Journal

Sharon Leicham, Merchandising Editor for SNEWS, takes you on a tour of some of Outdoor Retailer’s top booths, and explains what makes the booths such great examples of effective trade show marketing. Camelbak, Patagonia, Prana

Harding Creative Inc. produced this trade show booth for a show in Orlando, FL, October, 2009 www.hardingcreative.com