Posts Tagged ‘Tradeshow’

Designing an Irresistible Tradeshow Booth

Once you’ve made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy.  Now you have to have a trade show booth!  Questions start swirling through your head and you get a somewhat queasy feeling in your stomach.

Relax.  You already have the key to a compelling trade show booth:  your company.  Now all you have to do is come up with a design that fits it.

Before you start panicking again, think about your letterhead and logo (you do have those, right? RIGHT?).   Usually, companies will use the same colors and many of the same graphics they use in their marketing materials for the foundation of their trade show booth design.  These are essential parts of a great trade show booth because you want the booth to stay within the overall branding of your company.

Now think color.  You want to reel them in, and one of the easiest ways to do this is to have an inviting-or bold-trade show booth out there on the floor.  You want to keep the colors balanced for aesthetic appeal.  If your logo is primarily red, then go all out and use a red and black color scheme.  Red and black are power colors that make people sit up, or in this case, walk up, and take notice.

Which is exactly what you want them to do.  Bright, cheerful colors do well in trade show booth designs because they signify energy and class.

What if your colors are less bold, more pastel, even white and black?  These are great too!  Especially when everyone else’s trade show booths are shouting COLOR! COLOR! COLOR!  One of the most successful trade show booths ever for a Fortune 500 company was white and pale gray, with hints of red and black set against some gorgeous visuals.  

Why?  With small, some simple spotlights highlighting the visual panels of the booth and a little greenery carefully arranged in front of the trade show booth, along with a matching carpet of pale gray and a couple of folding directors’ chairs, this trade show booth was a virtual oasis in a sea of color noise.  And people literally flocked to it.  Because it was different.

And that’s another way to have an extremely effective, powerful trade show booth design.  Get sneaky!  Find out what your competition’s up to.  Then do the opposite!  This is a sure way to compel people to your booth.  You’ll stand out and people will just have to find out why, what you’re up to.  

Of course, once you reel people over to your killer trade show booth, you want to be sure they’re compelled to stick around!  This is where your staff is vital.  Cheerful, up-beat people, who enjoy dealing with the public and who KNOW YOUR PRODUCT OR SERVICE, are essential to a successful trade show booth.  So make sure your staff is as appealing (and it won’t hurt if they have a bit of the old carney in them!) as the trade show booth design that brought them there to begin with!

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Accurate Displays, Toronto Tradeshow Booth Rental. Commercial by Kevin Jackal Johnston


Accurate displays. Toronto Trade Shows. Trade Show Displays, Booths, Exhibit Graphics Displays. MODdisplays specializes in portable trade show pop up displays. Purchase display booths for trade show exhibits.

Trade Show Tips : Strategic Planning on the Right Tradeshow


Tradeshows happen almost on a regular basis, and these require careful planning and preparation from your end. Don’t just throw your money on any event. Rather, think about which ones you can benefit from the best and hone in on that event. You won’t be able to attract the right kind of customers on every tradeshow. Think of where your prospective clients are and make the necessary preparations for that event. That way, you’ve invested your time and money wisely.

How To Build A Booth Specifically Targeted for Each Tradeshow Without Spending More!

With so many different trade show booth options out there, it can literally make your head spin. They all have their advantages-and disadvantages. How do you know which is best for you?

Well, a portable trade show booth is perhaps the best of all worlds. Portable trade show booths are generally cost much less than permanent trade show booths or rentals. Not only are they less expensive than other trade show booth alternatives, they’re usually a great deal easier to manage too.

That is, if they’re designed correctly. You want to be sure that the portable trade show booth is configured for easy set up and break down. The panels should be easily handled and not too heavy. A popular lingerie brand needed a portable booth designed that could be set up and broken down by four women. That was their only rule, and the design firm that took the project delivered a portable trade show booth that could be put up and taken down not by four women, but by just two! So before buying a portable trade show booth, you want to make sure that it is appropriately designed for use by your trade show booth event staff.

Another advantage to portable trade show booths is that they are normally designed using panels that can be shipped to trade show event venues and then easily assembled. The great thing about these panels is that they hold your marketing visuals. These panels can easily be updated year by year-or even event by event by having new ones designed and printed. And all the switching out can be done before the booth is shipped to the trade show event site, so there’s no last minute panic when you get there to find out a panel is missing!

This flexibility opens a world of opportunities for your portable trade show booth because it can not only be updated, it can be shared by different divisions of your business or company, just by switching out the panels. The panel inserts can be changed to make them appropriate for any trade show event your company may ever want to be part of-and when you only have printing charges to deal with, you will save literally tons of money on rentals or buying more than one trade show booth.

Portable trade show booths can also be designed so that it is possible to configure them in different arrangements. What this means is that you can add or subtract parts of your booth to fit the rental space. This allows you to take part in a wider variety of trade show events without having to spend extra money to do so. And there’s nothing worse than finding out your booth is going to be dwarfed or overwhelmed by either the available space or your competitors’ trade show booths. With a portable booth, you can get the right fit every time!

The key to getting a great portable trade show booth is in choosing a great portable trade show booth designer. Don’t just go with a cookie-cutter trade show booth designer. Hire graphic design firms to give your portable trade show booth some real pizzazz-and to ensure that all your specifications for size and assembly are met.

Patty Stripes is letting go of her secrets to tradeshow success and loves doing it. Learn how to design sizzling trade show booths, and discover more about pop display parts.

Patty Stripes shows you how to pull off unimaginable marketing success with the help of your trade show booth. Learn the biggest mistakes people do when designing trade show booths and get more tips about your trade show booth design.

Pop Up Booths ? Are These Required For Your Tradeshow Exhibit?

There are a number of things that you can think of which would go to making a successful tradeshow exhibit. But, there are some things that you might think are not really required to ensure a successful exhibit. Hence, you might be hesitant to pale an order for them, until someone clarifies it for you. Pop up booths are one of these things, which smaller companies often think several times before ordering for. However, once the different aspects of these are described, you can easily make up your mind and decide whether or not you should go in for them.

Perfect Backdrop

If you have ever wondered what actually would constitute for a perfect backdrop, then the answer would be pop up booths. These booths are extremely suitable to serve as a background for your stall, ensuring that your brand is always being promoted, as long as people are even standing in front of your stall and observing. The impact of having a background which has relevant information and graphics printed on it, compared to a bland one, is quite obvious.  Hence, you can put the huge amount of space in the back of your stall to good use.

Larger Canvas to work on

Unlike banner stands, pop up booths are quite large in size. Hence, if you have an over sized picture that you would like to print out, then you would want to make use of this particular kind of display. You can even write more, and be able to showcase more information and graphics compared to a regular banner. This will help ensure that key aspects of your product and company are always visible, even if your representatives forget to mention about something or don’t reveal to interested customers.

Getting noticed in a crowd

Considering the sheer size of some of these pop up booths, you might be happy to know that they are capable of really stopping the crowd and have them notice your stall. Instead of resorting to boring solid colors for your stall, you can design your booths to look dynamic and colorful, printing something eye catching on it. Images have a better capability to capture the attention of individuals than plain colors. Hence, to get maximum visibility in an otherwise large trade exhibit, you will need the services of this kind of a pop up display. Order the right size so that you don’t end up with something too large or small.

Luckily, there are different sizes that you can take your pick from, so that you have an option for the budget in mind. Don’t end up compromising on the display that you have so that you can ensure that you get the adequate amount of exposure. Go to a reputed firm and ask them the different options that you have when it comes to pop up booths. In some cases, you might even be able to rent these out if for some reason you can’t afford to buy it. Make use of this option to get the benefits of these booths at least for the tradeshows that really matter for you.

The one of the best source of buying pop up booths is capitalexhibits.com. This site has a wide collection of trade exhibits like rental stands, Truss systems, literature racks, custom exhibits, hybrid systems and so on.

Deluxe 10′ Wave Floor Trade-Show Pop-Up Display Booth Kit and Podium/Case with Full Color Mural Wraps.

  • Deluxe 10′ Wave Trade-Show Pop-Up Floor Display with Full Color Mural
  • Highest Quality Graphics and Frame with Lifetime Warranty
  • Strong, durable, attractive and easy to assemble. Designed for frequent use.
  • Includes: Frame and Rolling Hard Conversion Case with Full Color Graphics and 2x LED Lights
  • Graphics Template, Art & Upload Instructions provided or call 800.899.0015

Product Description
HOW TO ORDER GRAPHICS: Place your order and check-out as usual. As soon as your order is received (usually within 1 business day) a graphic template, artwork and upload instructions will be sent via email to the address used to place your order. Or, contact us prior to placing your order to receive the information 1st. If you do not have graphics, Metropolitan Display can assist with the design! *** ITEM DESCRIPTION: For the more regular exhibitor, our best selling, deluxe high quality pop-up offers more options and a larger variety of accessories. Mural panels printed in full-color with high resolution graphics and our Frame is protected by a Lifetime Warranty. The rolling hard case converts into a podium, and include a full color graphics wrap panel. Strong, durable and easy to assemble, our Trade Show Pop-Up Displays rival more expensive units in quality, finish and ease of use. ***KIT INCLUDES: Frame / Magnet Rails / Hardware Bag / Mural Center Panels / Mural End Panels / Graphic Case-to-Counter Kit / DOUBLE LED Light Kit / Display Hard Case w/Wheels with Full Color Graphics Wrap Conversion. Product Size: Display: 92″H x 28″D x 94″W / C2C: 38″H x 16.5″D x 34″W Graphic Area: Display: 128.875″W x 89.5″H / C2C: 31.75″H x 67.5″W. 95lbs. Lead time is approximately 7 days. ***SHIPPING RATES RESTRICTIONS: Shipping rates shown are for Continental 48 States only. Shipping to AK, HI, & PR may require additional fees/payment. WE CANNOT SHIP TO PO BOXES – PLEASE PROVIDE VALID STREET ADDRESS. We ship to CANADA! Contact us for rates. HIGH VOLUME DISCOUNTS AVAILABLE. Thank you for considering Metropolitan Display.

Deluxe 10′ Wave Floor Trade-Show Pop-Up Display Booth Kit and Podium/Case with Full Color Mural Wraps.

How to Design an Irresistible Tradeshow Booth

Once you’ve made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach.

Relax. You already have the key to a compelling trade show booth: your company. Now all you have to do is come up with a design that fits it.

Before you start panicking again, think about your letterhead and logo (you do have those, right? RIGHT?). Usually, companies will use the same colors and many of the same graphics they use in their marketing materials for the foundation of their trade show booth design. These are essential parts of a great trade show booth because you want the booth to stay within the overall branding of your company.

Now think color. You want to reel them in, and one of the easiest ways to do this is to have an inviting-or bold-trade show booth out there on the floor. You want to keep the colors balanced for aesthetic appeal. If your logo is primarily red, then go all out and use a red and black color scheme. Red and black are power colors that make people sit up, or in this case, walk up, and take notice.

Which is exactly what you want them to do. Bright, cheerful colors do well in trade show booth designs because they signify energy and class.

What if your colors are less bold, more pastel, even white and black? These are great too! Especially when everyone else’s trade show booths are shouting COLOR! COLOR! COLOR! One of the most successful trade show booths ever for a Fortune 500 company was white and pale gray, with hints of red and black set against some gorgeous visuals.

Why? With some simple spotlights highlighting the visual panels of the booth and a little greenery carefully arranged in front of the trade show booth, along with a matching carpet of pale gray and a couple of folding directors’ chairs, this trade show booth was a virtual oasis in a sea of color noise. And people literally flocked to it. Because it was different.

And that’s another way to have an extremely effective, powerful trade show booth design. Get sneaky! Find out what your competition’s up to. Then do the opposite! This is a sure way to compel people to your booth. You’ll stand out and people will just have to find out why, what you’re up to.

Of course, once you reel people over to your killer trade show booth, you want to be sure they’re compelled to stick around! This is where your staff is vital. Cheerful, up-beat people, who enjoy dealing with the public and who KNOW YOUR PRODUCT OR SERVICE, are essential to a successful trade show booth. So make sure your staff is as appealing (and it won’t hurt if they have a bit of the old carney in them!) as the trade show booth design that brought them there to begin with!

Patty Stripes shows you how to pull off unimaginable marketing success with the help of your trade show booth. Learn the biggest mistakes people do when designing trade show booths and get more tips about your trade show display booths.

Patty Stripes shows you how to pull off unimaginable marketing success with the help of your trade show booth. Learn the biggest mistakes people do when designing trade show booths and get more tips about your trade show booth design.

How To Build A Booth Specifically Targeted for Each Tradeshow Without Spending More!

With so many different trade show booth options out there, it can literally make your head spin. They all have their advantages-and disadvantages. How do you know which is best for you?

Well, a portable trade show booth is perhaps the best of all worlds. Portable trade show booths are generally cost much less than permanent trade show booths or rentals. Not only are they less expensive than other trade show booth alternatives, they’re usually a great deal easier to manage too.

That is, if they’re designed correctly. You want to be sure that the portable trade show booth is configured for easy set up and break down. The panels should be easily handled and not too heavy. A popular lingerie brand needed a portable booth designed that could be set up and broken down by four women. That was their only rule, and the design firm that took the project delivered a portable trade show booth that could be put up and taken down not by four women, but by just two! So before buying a portable trade show booth, you want to make sure that it is appropriately designed for use by your trade show booth event staff.

Another advantage to portable trade show booths is that they are normally designed using panels that can be shipped to trade show event venues and then easily assembled. The great thing about these panels is that they hold your marketing visuals. These panels can easily be updated year by year-or even event by event by having new ones designed and printed. And all the switching out can be done before the booth is shipped to the trade show event site, so there’s no last minute panic when you get there to find out a panel is missing!

This flexibility opens a world of opportunities for your portable trade show booth because it can not only be updated, it can be shared by different divisions of your business or company, just by switching out the panels. The panel inserts can be changed to make them appropriate for any trade show event your company may ever want to be part of-and when you only have printing charges to deal with, you will save literally tons of money on rentals or buying more than one trade show booth.

Portable trade show booths can also be designed so that it is possible to configure them in different arrangements. What this means is that you can add or subtract parts of your booth to fit the rental space. This allows you to take part in a wider variety of trade show events without having to spend extra money to do so. And there’s nothing worse than finding out your booth is going to be dwarfed or overwhelmed by either the available space or your competitors’ trade show booths. With a portable booth, you can get the right fit every time!

The key to getting a great portable trade show booth is in choosing a great portable trade show booth designer. Don’t just go with a cookie-cutter trade show booth designer. Hire graphic design firms to give your portable trade show booth some real pizzazz-and to ensure that all your specifications for size and assembly are met.

Patty Stripes is letting go of her secrets to tradeshow success and loves doing it. Learn how to design sizzling trade show booths, and discover more about pop display parts.

Patty Stripes shows you how to pull off unimaginable marketing success with the help of your trade show booth. Learn the biggest mistakes people do when designing trade show booths and get more tips about your trade show booth design.

Personalized Trade Show Displays, Trade Show Booths and Tradeshow Exhibits Get Noticed

Be sure to choose a tradeshow booth design based on the event, theme or environment of the tradeshow or event you will be displaying at. Do your tradeshow exhibits and tradeshow booth present your products, services, and your company image that you want to communicate? Tradeshow booth displays from S2imaging are cost effective and can be easily tailored to be appropriate for every unique environment or even to be city specific. Personalized custom vinyl decals and tradeshow exhibits speak to specific audiences and can build a relationship between your company and a particular group of people loyal to their town, sports team or hobby. Think of it as affinity advertising on a super-sized scale. Your portable tradeshow exhibit can be timely, political, or evoke current events or sports figures in vogue in the moment. With affordable printed graphics or custom vinyl decals from S2 imaging, custom messaging is quite within the realm of possibility.

For businesses with smaller budgets, standees & cutouts, wall banner stands, tabletop displays and roll up banner stands are often good choices, durable and longer lasting, while those with larger budgets may prefer the impressive look of a truss exhibit booth or custom modular trade show exhibits designed and supplied by S2 imaging and can be shipped anywhere in the nation in sturdy shipping cases.

If smaller venues or impromptu sales opportunities arise, S2 imaging has the right solution for your portable trade show booth and display booth styles. Our line of portable displays are a snap to set up and ship. With many options to choose from, S2imaging will make it easy for you to stand out at your next trade show with innovative tradeshow booth design and banner stand graphics in any size.

A tradeshow exhibit can be like a mobile office or portable show room. When you plan to attend a trade show, conference or convention, think of S2imaging as your first resource for portable trade show exhibit and affordable trade show booth displays.

Tradeshow booth displays should emphasis three graphic elements. 1.)The company name and logo, 2.) Your tagline or better yet, the call to action statement and 3.) A strong and memorable graphic visual element that represent your products and services.

For over 25 years S2imaging has helped clients improve their image through signs, vinyl lettering, trade show displays and banner stands. Let us serve you today. Just give us a call at 1-800-650-4286

Joe Shaw is owner of S2 Imaging, and has been serving the advertising and marketing industry since 1977 with the latest print technology, providing design and manufacture of large format graphics on a wide variety of materials and display solution.

A Different Exhibit Animal: The Portable Hybrid Tradeshow Alternative

Probably no term in the exhibit industry is more overused and less understood than the word “portable.” Practically every tradeshow display system from those promoting modular convenience to those claiming a “custom look,” reinforce their message with the siren song of portability. Why the sudden rush to jump on the portable bandwagon? The answer is easy – money.

Anyone who participates in trade shows or events has a portable display in their inventory. It may be a pop up or a banner stand or several table top displays. These are easy to transport, easy to setup, and easy on the budget.

Recently, the portable segment has added a new category – Portable Hybrids. Portable Hybrids are an alternative to traditional portables and offer several advantages to companies seeking either to downsize from an island display or step up from a traditional portable. Hybrids, by their very nature, are easily customizable since they are designed using aluminum extrusion, tension fabric, and modular components. Are they custom exhibits? No, but not every show or every budget requires a custom exhibit. However, every company deserves a custom solution tailored to their marketing goals.  

Examples of Portable Hybrids include Perfect 10, Magellan, and many Visionary Designs displays from Classic Exhibits. To see examples, click on the following link to Design Search in the Exhibit Concepts Portables website.

Before deciding on any portable or modular display, the following guidelines and questions should apply: 

1.      Know your exhibit goals. What are your immediate and long-term goals? A portable display should be viewed as a long-term investment rather than a short-term solution.

2.      Is your organization expecting to grow over the next couple of years? How does this effect your trade show needs?

3.      Do you need one product to accomplish multiple display requirements? Or, is it better to purchase different displays to accomplish your various trade show needs?

4.      View decisions about exhibit hardware, exhibit design, and exhibit graphics separately. It is too easy to be swayed by any one element. All three must work together.

5.      Consider shipping and drayage costs.

6.      Price is important, but price should never be the number one factor in your decision when purchasing a portable exhibit.

7.      Ask questions. Not all portable displays are created equal. Each has its unique strengths and weaknesses.

Mel White is the V.P. of Marketing and Business Development for Classic Exhibits Inc., a designer and manufacturer of portable, modular, and hybrid displays. Mel White has spent the past 15 years immersed in trade show marketing, having worked for three trade show exhibit manufacturers and personally assisted hundreds of trade show clients. You can reach Mel at Classic Exhibits,
www.classicexhibits.com, through the Classic Contact Page, or the Ask Classic email submission form. I welcome your questions and comments and look forward to hearing more about your
trade show exhibit marketing goals.