Trade Show Booth

www.TodaysTradeShowMinute.com Which came first, the trade show or the tchotchke? SWAG (Stuff We All Get), also spelled Schwag, seems to be an essential part of most trade show exhibitors arsenal. Trade show presenters have been enabling the attendees in this area for as long as I can remember. Many booth staff training programs address this by discouraging promotional items entirely. I think premiums are great! I just dont think trade show attendees should help themselves.